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Design Motion Experiential

Open Minds

Open Minds was a docuseries and live event platform for IBM celebrating open-source advocates and the communities they serve. We designed and directed the studio environment, motion graphics package, and documentary-style portrait series—bridging editorial storytelling with experiential design.

Client
IBM
Role
Creative Director / Designer
Agency
Collaborators
Mark Mahaney
Tools
After Effects, Cinema 4D, Figma
Process

Studio as canvas.

We wanted it to feel like a working set—a place where ideas could take shape, something deliberately unfinished. Translucent LED panels and projected typography shifted tone with each subject’s story—quiet and reflective one moment, charged and graphic the next. The set stayed alive.

Open Minds stage design

Faces behind the code.

Working with photographer Mark Mahaney, we developed a portrait series that brought the open-source contributors into focus. Natural light brought candor and optimism to the portraits—letting the people feel approachable and the work feel open.

JJ Asghar portrait
Motion
Stills
Open Minds logo Open Minds logo
Episodes