Kyle Watson

CREATIVE DIRECTOR / ANIMATOR / DESIGNER

Los Angeles, California.

Most Kyles on the internet started their careers by pounding enormous amounts of Monster energy drink before moving on to abstract expressionism via punching holes in drywall.

For me, it started with music. Then came huge paintings, writing on huge paintings, building things, working in advertising, tech, and design.

Fifteen years of industrial tinkering has led me to Los Angeles, where I’m now focused on developing hybrid workflows that help us retain our individuality while executing at the scale and speed of AI.

More than ever, I feel an urgency and responsibility to carry intangibles like process, personality, and soul into everything I make.

Rhythm is the god of creativity.
Let's not argue about it.

CAPABILITIES

    • Brand concept development and platform strategy

    • Campaign architecture and cross-disciplinary team leadership

    • Translating complex ideas into scalable creative systems

    • Visual identity and editorial system design

    • Environmental, spatial, and digital brand applications

    • Story and narrative

    • Direction for extending brand presence in motion

    • Animating in AE and C4D

    • Creative direction for events, installations, and activations