A brief about work. A campaign about life.
To kick off Wells Fargo's 2015 brand campaign, we hit the road to find out what drives people to do the work they do. We found a well rounded group of candidates that spoke to us personally, slapped together a small crew and hit the road to meet America's workforce.
We sent solo photographers out on their own journeys. They travelled America talking to ordinary people about well. . . . ordinary things. They chatted about their mornings, their days, their lives, and how their identities at work related to who they were in their lives.
We set out to learn a little more about work. . . . we wound up finding out a lot more about life.
Alexis
Greg
Kristy
Paul
Steve
Trisha